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Packaging is an odd word that keeps getting associated with cinema. A story or a great script never cuts; it needs to be ‘packaged’ with a message, a few songs, some action sequences, and perhaps some comedy — irrespective of their quality. It doesn’t matter if the packaging becomes a deadweight pulling down the decent story that the director or the writer began with. It betrays makers’ distrust of their own story, which eventually kills it. The new victim of this phenomenon indigenous to Tamil cinema is Siren.